CopperPoint
Translating a newly defined brand into a clear, cohesive, and modern website experience.
CopperPoint
Translating a newly defined brand into a clear, cohesive, and modern website experience.
The Client
Founded in 1925, CopperPoint is a Specialty Insurance company with 5.3 billion in assets.
Founded in 1925, CopperPoint is a Specialty Insurance company with 5.3 billion in assets.
They have an expertise in Workers’ Compensation, and a select but expanding multiline P&C offering to complex, severity-driven exposures.
They have an expertise in Workers’ Compensation, and a select but expanding multiline P&C offering to complex, severity-driven exposures.
The Project
Turning brand into behavior
Turning brand into behavior
Developed by our partners at Dappersmith, CopperPoint's new brand set a clear direction. Our role was to translate that identity into a fully realized website experience. Our work centered on carrying that voice through every layer of the website: how the site speaks, guides users, and scales across an organization with multiple audiences and services. Extending it into digital patterns, this meant imagery usage, components and page layouts that felt consistent, intentional, and distinctly CopperPoint. The result is a site that feels cohesive with the broader brand while functioning as a clear, usable product.
Developed by our partners at Dappersmith, CopperPoint's new brand set a clear direction. Our role was to translate that identity into a fully realized website experience. Our work centered on carrying that voice through every layer of the website: how the site speaks, guides users, and scales across an organization with multiple audiences and services. Extending it into digital patterns, this meant imagery usage, components and page layouts that felt consistent, intentional, and distinctly CopperPoint. The result is a site that feels cohesive with the broader brand while functioning as a clear, usable product.
The Strategy
UX & Information Architecture
UX & Information Architecture
CopperPoint’s offerings span multiple products, industries, and audiences. One of the core challenges was organizing that complexity into a structure that felt simple and intuitive. We led the UX and information architecture effort, defining a clear site flow and logical hierarchy across the entire experience. Every decision was grounded in helping users quickly understand where they are, what CopperPoint offers, and what their next step should be.
CopperPoint’s offerings span multiple products, industries, and audiences. One of the core challenges was organizing that complexity into a structure that felt simple and intuitive. We led the UX and information architecture effort, defining a clear site flow and logical hierarchy across the entire experience. Every decision was grounded in helping users quickly understand where they are, what CopperPoint offers, and what their next step should be.
The Design
A responsive system
A responsive system
With the structure in place, we created a resusable design system that supported clarity without sacrificing personality. The experience was designed responsively from the start, ensuring consistency and usability across desktop, tablet, and mobile.
With the structure in place, we created a resusable design system that supported clarity without sacrificing personality. The experience was designed responsively from the start, ensuring consistency and usability across desktop, tablet, and mobile.
Outcome
An award-winning digital presence
An award-winning digital presence
The redesigned CopperPoint website delivers a clear, confident digital presence that aligns brand, content, and user experience. It supports a wide range of users while presenting CopperPoint as modern, trustworthy, and easy to navigate. The project was recognized with Gold for Best Creative Strategy at the 2025 Transform Awards, a reflection of the thoughtful collaboration and strategic foundation behind the work.
The redesigned CopperPoint website delivers a clear, confident digital presence that aligns brand, content, and user experience. It supports a wide range of users while presenting CopperPoint as modern, trustworthy, and easy to navigate. The project was recognized with Gold for Best Creative Strategy at the 2025 Transform Awards, a reflection of the thoughtful collaboration and strategic foundation behind the work.