Financial Services
CopperPoint
Translating a brand into a clear, cohesive, and modern website experience.
Financial Services
CopperPoint
Translating a brand into a clear, cohesive, and modern website experience.
The Client
Founded in 1925, CopperPoint is a Specialty Insurance company with 5.3 billion in assets.
Founded in 1925, CopperPoint is a Specialty Insurance company with 5.3 billion in assets.
They deliver a new standard of insurance to agent/broker partners and policyholders across a growing enterprise footprint.
They deliver a new standard of insurance to agent/broker partners and policyholders across a growing enterprise footprint.
Outcome
Marketing website
Approach
UX, information architecture, prototyping, visual design
Focus
Translating a brand into a digital experience
The Project
Turning brand into behavior
Turning brand into behavior
I partnered with Dappersmith, a brand and communications consultancy, to complete the website experience for StepStone. My role covered everything visible and structural: UX, information architecture, content structure, and visual design across the entire site. The goal was not just to apply a brand, but to make it work across a broad range of audiences, offerings, and use cases, while remaining clear and adaptable.
I partnered with Dappersmith, a brand and communications consultancy, to complete the website experience for StepStone. My role covered everything visible and structural: UX, information architecture, content structure, and visual design across the entire site. The goal was not just to apply a brand, but to make it work across a broad range of audiences, offerings, and use cases, while remaining clear and adaptable.
The Strategy
UX & Information Architecture
CopperPoint’s offerings span multiple products, industries, and audiences. One of the core challenges was organizing that complexity into a structure that felt simple and intuitive. I led the UX and information architecture effort, defining a clear site flow and logical hierarchy across the entire experience. Every decision was grounded in helping users quickly understand where they are, what CopperPoint offers, and what their next step should be. An extensive set of wireframes delivered as a clickable prototype allowed the team to experience the website before focusing on visuals.
CopperPoint’s offerings span multiple products, industries, and audiences. One of the core challenges was organizing that complexity into a structure that felt simple and intuitive. I led the UX and information architecture effort, defining a clear site flow and logical hierarchy across the entire experience. Every decision was grounded in helping users quickly understand where they are, what CopperPoint offers, and what their next step should be. An extensive set of wireframes delivered as a clickable prototype allowed the team to experience the website before focusing on visuals.
The Design
A responsive system
The team explored multiple design concepts, presented as a variety of mood boards, polished home pages and examples across device sizes. With a design direction and structure in place, I moved to creating a resusable design system that supported clarity without sacrificing personality. The experience was designed responsively from the start, ensuring consistency and usability across desktop, tablet, and mobile.
The team explored multiple design concepts, presented as a variety of mood boards, polished home pages and examples across device sizes. With a design direction and structure in place, I moved to creating a resusable design system that supported clarity without sacrificing personality. The experience was designed responsively from the start, ensuring consistency and usability across desktop, tablet, and mobile.
Outcome
An award-winning digital presence
The redesigned CopperPoint website delivers a clear, confident digital presence that aligns brand, content, and user experience. all while supporting varying user groups. The overall rebrand project was recognized with Gold for Best Creative Strategy at the 2025 Transform Awards, a reflection of the thoughtful collaboration and strategic foundation behind the work.
The redesigned CopperPoint website delivers a clear, confident digital presence that aligns brand, content, and user experience. all while supporting varying user groups. The overall rebrand project was recognized with Gold for Best Creative Strategy at the 2025 Transform Awards, a reflection of the thoughtful collaboration and strategic foundation behind the work.
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