Global Professional Services
Genpact
Creating a scalable website experience and design system for a massive redesign
Global Professional Services
Genpact
Creating a scalable website experience and design system for a massive redesign
The Client
Genpact is a global professional-services and solutions firm that serves 800+ global clients and generates 4.8 billion in revenue.
Genpact is a global professional-services and solutions firm that serves 800+ global clients and generates 4.8 billion in revenue.
They combine deep industry knowledge, process intelligence and AI-powered technology to help companies in over 35 countries transform operations and business models.
They combine deep industry knowledge, process intelligence and AI-powered technology to help companies in over 35 countries transform operations and business models.
Outcome
Large scale marketing website
Approach
Rapid prototyping, team alignment, flexible and scalable design system
Focus
A consistent design system across a massive website
The Project
I translated a broad, high-level concept into a large-scale website redesign and modular design system.
I translated a broad, high-level concept into a large-scale website redesign and modular design system.
Solspace, one of my development partners, brought me on to handle UX and design. Our long term relationship across many projects enables us to operate as a cohesive team and balance visuals with the realities of coding and implementation. The project also required close collaboration with teams across Genpact, from design to leadership. Operating at Genpact's scale meant balancing a wide range of services, audiences, and internal teams, all of which need to be represented clearly and consistently across a single digital platform.
Solspace, one of my development partners, brought me on to handle UX and design. Our long term relationship across many projects enables us to operate as a cohesive team and balance visuals with the realities of coding and implementation. The project also required close collaboration with teams across Genpact, from design to leadership. Operating at Genpact's scale meant balancing a wide range of services, audiences, and internal teams, all of which need to be represented clearly and consistently across a single digital platform.
Our Approach
I began by helping bring clarity to a complex set of offerings and priorities. Through ongoing collaboration with stakeholders, we worked to understand how teams communicated, how services were structured, and where users needed more guidance.
From there, I aligned information architecture, content, and visual language around Genpact’s core services, designing a system that was both scalable and practical to maintain. Throughout the process, I worked in close partnership with the development team, ensuring the designs were grounded in real-world constraints while still pushing the experience forward.
From there, I aligned information architecture, content, and visual language around Genpact’s core services, designing a system that was both scalable and practical to maintain. Throughout the process, I worked in close partnership with the development team, ensuring the designs were grounded in real-world constraints while still pushing the experience forward.
The Results
The work resulted in a flexible, scalable design system.
I delivered a large library of components within Figma to bring consistency across the site while supporting future growth. Genpact’s core services were presented more clearly, helping improve the overall user experience across the site.
I delivered a large library of components within Figma to bring consistency across the site while supporting future growth. Genpact’s core services were presented more clearly, helping improve the overall user experience across the site.
Featured case studies
Financial Services
StepStone
Designing a flexible, multi-audience website experience
Financial Services
StepStone
Designing a flexible, multi-audience website experience
E-Commerce
Fireclay Tile
A sprint-based approach to improving UX and conversions for a tile company on a mission to do good
E-Commerce
Fireclay Tile
A sprint-based approach to improving UX and conversions for a tile company on a mission to do good
Financial Services
CopperPoint
Translating a brand into a clear, cohesive, and modern website experience.
Financial Services
CopperPoint
Translating a brand into a clear, cohesive, and modern website experience.