Health Care & Pharmaceuticals
Novalix
A website design to showcase a wide range of complex scientific offerings
Health Care & Pharmaceuticals
Novalix
A website design to showcase a wide range of complex scientific offerings
The Client
Novalix is a premier drug discovery partner to biotech firms and pharmaceutical companies.
Novalix is a premier drug discovery partner to biotech firms and pharmaceutical companies.
They apply exceptional scientific talent and exclusive resources across platforms to improve the odds of success at each critical pre-clinical stage.
They apply exceptional scientific talent and exclusive resources across platforms to improve the odds of success at each critical pre-clinical stage.
Outcome
Marketing website redesign
Approach
UX strategy, information architecture, visual design
Focus
Improving clarity and usability while applying an established brand system
The Project
A clearer digital foundation
A clearer digital foundation
Our branding and communications partner Dappersmith brought me on to redesign the Novalix website using the existing brand system while significantly improving usability and clarity. The goal was not reinvention, but refinement: bringing structure, hierarchy, and consistency to a growing set of pages and content. My role was to rethink how information was organized and presented so the site could better support both new visitors and returning, knowledgeable audiences.
Our branding and communications partner Dappersmith brought me on to redesign the Novalix website using the existing brand system while significantly improving usability and clarity. The goal was not reinvention, but refinement: bringing structure, hierarchy, and consistency to a growing set of pages and content. My role was to rethink how information was organized and presented so the site could better support both new visitors and returning, knowledgeable audiences.
UX & Structure
Turning complexity into clarity
I redesigned every page with a focus on stronger information architecture and more intentional layout patterns. Dense scientific content was broken into clearer sections, supported by reusable components that created consistency across the site. Each page was designed to guide readers logically, helping them understand Novalix’s services, expertise, and value without unnecessary friction.
I redesigned every page with a focus on stronger information architecture and more intentional layout patterns. Dense scientific content was broken into clearer sections, supported by reusable components that created consistency across the site. Each page was designed to guide readers logically, helping them understand Novalix’s services, expertise, and value without unnecessary friction.
Visual & Responsive Design
On-brand, flexible, and future-ready
Working within Novalix’s established brand, I refined the website's visual language through improved layouts, typography, and on-brand photography. Alongside desktop designs, we provided clear guidance for responsive and mobile layouts, ensuring the experience held together across screen sizes and devices.
Working within Novalix’s established brand, I refined the website's visual language through improved layouts, typography, and on-brand photography. Alongside desktop designs, we provided clear guidance for responsive and mobile layouts, ensuring the experience held together across screen sizes and devices.
Results
Aligned, scalable, and ready to build
The final designs gave Novalix a clearer digital presence that accurately reflects their expertise while being easier to navigate and understand. With defined page patterns, component logic, and responsive guidelines in place, the site is positioned to scale.
The final designs gave Novalix a clearer digital presence that accurately reflects their expertise while being easier to navigate and understand. With defined page patterns, component logic, and responsive guidelines in place, the site is positioned to scale.
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