Aviation
Horizon Aircraft
Communicating a complex aviation vision with a graphics-driven website design
Aviation
Horizon Aircraft
Communicating a complex aviation vision with a graphics-driven website design
The Client
A versatile aircraft designed with the adaptability to fulfill an array of real-world needs.
A versatile aircraft designed with the adaptability to fulfill an array of real-world needs.
Founded by an elite fighter pilot and fueled by a lifetime in military and commercial aviation experience, Horizon Aircraft has assembled a team of engineers, pilots, and business specialists dedicated to expanding the possibilities of regional transportation.
Founded by an elite fighter pilot and fueled by a lifetime in military and commercial aviation experience, Horizon Aircraft has assembled a team of engineers, pilots, and business specialists dedicated to expanding the possibilities of regional transportation.
Outcome
Marketing website
Approach
UX strategy, information architecture, infographics
Focus
Highlighting aircraft capabilities and performance
The Project
Designing for a new category of aircraft.
Designing for a new category of aircraft.
I partnered with the team at Dappersmith to lead the website experience from the ground up, creating a cohesive, modern digital presence. The goal was to create a site that could clearly communicate Horizon’s technology, real-world uses and engineering milestones.
I partnered with the team at Dappersmith to lead the website experience from the ground up, creating a cohesive, modern digital presence. The goal was to create a site that could clearly communicate Horizon’s technology, real-world uses and engineering milestones.
UX & Architecture
End-to-end UX and website design.
A major focus of the work was organizing technical information into clear, logical pathways. I developed an information architecture that guided different audiences through the site without overwhelming them, helping visitors quickly understand the technology, its advantages, and why it matters.
A major focus of the work was organizing technical information into clear, logical pathways. I developed an information architecture that guided different audiences through the site without overwhelming them, helping visitors quickly understand the technology, its advantages, and why it matters.
Visual Communication
Turning complexity into understanding.
To support comprehension, the site leaned heavily into infographic-style design and structured visual storytelling. Technical specifications and concepts were broken down into digestible visuals that could reinforcing ideas without relying on jargon.
To support comprehension, the site leaned heavily into infographic-style design and structured visual storytelling. Technical specifications and concepts were broken down into digestible visuals that could reinforcing ideas without relying on jargon.
Results
A scalable platform built for growth.
The finished site launched as a clear, polished communications tool that aligned Horizon’s brand, product vision, and messaging in one place. The structure and design provide a strong foundation that can evolve alongside the company, supporting future updates while maintaining clarity, consistency, and credibility.
The finished site launched as a clear, polished communications tool that aligned Horizon’s brand, product vision, and messaging in one place. The structure and design provide a strong foundation that can evolve alongside the company, supporting future updates while maintaining clarity, consistency, and credibility.
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