Health Care & Pharmaceuticals

Blue Cross of Saskatchewan

Translating complex requirements into a user-frinedly health insurance application experience.

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Health Care & Pharmaceuticals

Blue Cross of Saskatchewan

Translating complex requirements into a user-frinedly health insurance application experience.

Back to all

The Client

Saskatchewan Blue Cross has been serving the health insurance needs of Saskatchewan residents for over 75 years

More than 200,000 people, including more than 1,000 employers, trust them to provide their comprehensive and flexible health coverage.

Outcome

Mobile friendly customer onboarding and insurance application

Approach

UX research, complex user flows, wireframes, responsive visual design

Focus

Reducing complexity in a multi-step insurance application process through clear structure and user-centered design

The Project

Health insurance applications are inherently complex, especially when products and user contexts vary widely.

For this project, the goal was to design an application experience that could handle this complexity without overwhelming users, while remaining flexible and adaptable across devices.