Genpact
We led UX and visual design for a global company to translate a broad vision into a scalable website experience and design system.
Genpact
We led UX and visual design for a global company to translate a broad vision into a scalable website experience and design system.
The Client
Genpact is a global professional-services and solutions firm that serves 800+ global clients and generates 4.8 billion in revenue.
Genpact is a global professional-services and solutions firm that serves 800+ global clients and generates 4.8 billion in revenue.
They combine deep industry knowledge, process intelligence and AI-powered technology to help companies in over 35 countries transform operations and business models. Operating at that scale means balancing a wide range of services, audiences, and internal teams, all of which need to be represented clearly and consistently across a single digital platform.
They combine deep industry knowledge, process intelligence and AI-powered technology to help companies in over 35 countries transform operations and business models. Operating at that scale means balancing a wide range of services, audiences, and internal teams, all of which need to be represented clearly and consistently across a single digital platform.
The Project
We were brought on to translate a broad, high-level concept into a large-scale website redesign. Our role focused on UX and visual design, along with creating a flexible design system that could support revisions over time.
We were brought on to translate a broad, high-level concept into a large-scale website redesign. Our role focused on UX and visual design, along with creating a flexible design system that could support revisions over time.
The project required close collaboration with teams across the company, as well as careful coordination with development to ensure the work could move smoothly from design into implementation.
The project required close collaboration with teams across the company, as well as careful coordination with development to ensure the work could move smoothly from design into implementation.
Our Approach
We began by helping bring clarity to a complex set of offerings and priorities. Through ongoing collaboration with stakeholders, we worked to understand how teams communicated, how services were structured, and where users needed more guidance.
We began by helping bring clarity to a complex set of offerings and priorities. Through ongoing collaboration with stakeholders, we worked to understand how teams communicated, how services were structured, and where users needed more guidance.
From there, we aligned information architecture, content, and visual language around Genpact’s core services, designing a system that was both scalable and practical to maintain. Throughout the process, we worked in close partnership with the development team, ensuring the designs were grounded in real-world constraints while still pushing the experience forward.
From there, we aligned information architecture, content, and visual language around Genpact’s core services, designing a system that was both scalable and practical to maintain. Throughout the process, we worked in close partnership with the development team, ensuring the designs were grounded in real-world constraints while still pushing the experience forward.
The Results
The work resulted in a flexible, scalable design system that supported both immediate needs and future growth.
The work resulted in a flexible, scalable design system that supported both immediate needs and future growth.
Genpact’s core services were presented more clearly, helping improve the overall user experience across the site.
Genpact’s core services were presented more clearly, helping improve the overall user experience across the site.